The Toro Company deepens its commitment to the European golf industry through an expanded partnership with GCAE

The Toro Company, a global leader in turf, irrigation and landscape solutions, is expanding its partnership with the Golf Course Association Europe (GCAE). Building on years of collaboration, the renewed agreement places more emphasis on knowledge-sharing and practical support for golf facilities across Europe.

Toro is known for its broad portfolio of equipment, irrigation and smart technologies, but equally as much for its investment in people: greenkeeper education programmes, industry scholarships, training initiatives and long-term collaboration with professional associations. The expanded partnership adds a new layer to that commitment by connecting Toro’s expertise even more closely to the owners and operators who shape the future of the industry.

At the GCAE Golf Business Conference in Madeira last year, Toro contributed to the programme with a presentation on water management and the operational impact of changing resource conditions. The response from delegates underlined how relevant Toro’s experience is for facilities that want to combine playing quality with responsible use of water and other inputs.

Through the strengthened partnership, Toro gains a more structured platform in Europe to share practical experience, support informed decision making and engage in deeper dialogue with facilities and industry leaders. This collaboration reflects a shared focus on helping golf operations remain resilient, responsible and commercially strong.

“Supporting the golf industry has always been central to how Toro operates,” said Andrew Ihrke, Senior International Marketing Manager at The Toro Company. “By deepening our partnership with GCAE, we are reinforcing our long-term investment in European golf and strengthening our ability to share real-world experience around innovation, education and sustainable course management. It is about working alongside facilities to support the long-term success of the industry”

“The conversations that happen at GCAE events are different from most. You are in a room with the people who actually run the business of golf — owners, operators, decision-makers. That is exactly where we want to be. It keeps us sharp, and it helps us make sure that what we build and offer actually fits what the industry needs.” said Andy Brown, Senior Sales Manager Global Business Development and Relationships at The Toro Company.

Renate Roeleveld, CEO of GCAE:
“Toro has always been more than machines. They invest in people, in knowledge and in the long-term health of the game. This partnership helps connect their day-to-day experience on the course with the decisions that shape how facilities are run. Together we can share insights, ask better questions and help facilities move towards strong, sustainable and future-ready operations.”

Together, Toro and GCAE aim to support the European golf sector with practical guidance and shared expertise so facilities can deliver great golf today and build a resilient industry for tomorrow.